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Joshua Betz
Director of Operations
Joshua is a dedicated and accomplished professional with a diverse background that seamlessly blends artistry and operational excellence. Originally from southern Indiana, he pursued a rigorous education in theatre at Millikin University in Decatur, Illinois, cultivating a strong foundation in the performing arts.
For seven years, he worked in the theatre scene of New York City, performing in off-Broadway stages and out on national tours. During this period, he also worked an array of survival gigs in high-end restaurants and bespoke coffee shops, developing a robust work ethic, adaptability, and an exceptional capacity for multitasking. These experiences not only showcased his talent but also honed his ability to manage complex projects and work collaboratively in dynamic environments.
The onset of the pandemic steered Joshua towards new horizons in estate management and personal assisting on Fire Island and in Miami Beach. Here, his organizational skills and attention to detail shone brightly, preparing him for his next professional chapter.
In March 2022, Joshua joined Identiti Financial where he now serves as Director of Operations. In this role, he leverages his unique skill set to enhance operational efficiency and support the company's mission of providing inclusive financial services.
Outside of his professional endeavors, Joshua enjoys spending summers on Fire Island with his close friends Andy and Ward, and his boyfriend Billy. They immerse themselves in the island's rich history and often participate in festive costume events, celebrating both creativity and community.
With a passion for the arts and a knack for operational strategy, Joshua continues to make a meaningful impact in every facet of his career. |
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Shanika Lofton
Director of Marketing and Communications
Originally from Baltimore, Maryland, Shanika earned her Bachelor's degree in Communications from the University of Baltimore before making the leap to New York City in 2016. Her professional journey began in the world of fitness, where she thrived as both a coach and a dynamic salesperson. A lifelong lover of the arts and all things creative, Shanika has always found inspiration in expressionwhether through design, movement, or music.
Today, with the support of Identiti Financial, she brings that passion to life in her work in Communications and Digital Design. Her creativity is fueled by sunshine, vibrant cultures, and a good karaoke night. You're just as likely to find her rollerskating the streets of Miami or brunching on a NYC rooftop as you are to catch her boarding a flight to her next inspiration-filled destination. |
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Matthew Erickson
Founder/ CEO
Originally from Buffalo, New York. Matt brings a rich academic and cultural background to his work. he completed his undergraduate studies at The University of Buffalo and earned his Master's degree from Perdue University. Now a long-time resident of NYC for over 15 years. Matt is married to his incredible husband, Jared, an ICU Pharmacist specializing in cancer care.
Matt's passion for human rights is evident in his extensive community involvement. He serves on the LGBTQ+ Field Advisory Committee and the Young Leaders Council of the LGBTQ Center of New York. He has also been a Subject Matter Expert and Contributing Author for Gays with Kids (GWK) and has previously represented the United States as a delegate in International Artistic and Cultural Exchange via ITI UNESCO. |
